Hello I'm Kevin

Director of
Engineering

Engineering Leader & Hands-On Architect
Expert in AI-Driven Development, Cloud Architecture, and Mobile
Building high-impact platforms in fast-moving environments

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Total
Career Years

Years of
Software Engineering

Granted
Patents

My Recent Works

Explore my portfolio of innovative software solutions and applications. From mobile apps to games and enterprise solutions, each project showcases my expertise in different technologies and methodologies. With a focus on user experience and technical excellence, these projects represent my commitment to creating impactful digital experiences that solve real problems.

Lucky Dog Guitars

Developed a social media marketing app for guitar enthusiasts with real-time notifications about public sales, guitar builds, and community features. Available on iOS, iPadOS, and macOS.

Enterprise Marketing Platform

Led development of a comprehensive enterprise-level marketing platform with campaign orchestration, domain management system, and content generation capabilities at Ingenious Solutions Group

Spiffy - Premier Mobile Maintenance & Detailing

Project was to build ground up a new application to interface with a Ruby on Rails Backend to provide a seamless customer booking experience

ACC QB Challenge

Marketing tool for Raycom and the ACC during college football season. The game was built in Unity

ACC 3PT Challenge

Marketing tool for Raycom and the ACC during college basketball season. The game was built in Unity.

Michelin Aviation

Michelin Aircraft Tires wanted a off-line application to display several of their Tire Guides for Pilots and Mechanics

Enterprise Marketing Platform

A comprehensive enterprise-level marketing platform utilizing modern JavaScript frameworks and cloud technologies. Features include campaign orchestration, contact management, domain management, and multi-channel marketing integration.

Category

Enterprise Software

Client

Ingenious Solutions Group

Timeframe

September 2024 - March 2025

Role

Staff Software Engineer

Technologies

React, Next.js, Node.js, AWS

Project Description

Led the development of an enterprise-level marketing platform utilizing modern JavaScript frameworks and cloud technologies. Designed and implemented scalable solutions for campaign orchestration, contact management, and multi-channel marketing integration.

Key Features

Domain Management System using GoDaddy and Namecheap APIs
Cloud Migration & Infrastructure on AWS
Content Generation Platform with AI integration
Campaign orchestration with real-time analytics
Contact database management system

Technical Details

The platform was built using React and Next.js for the frontend, with Node.js powering the backend services. AWS services including Lambda, EC2, Amplify, CloudFront, and S3 were used for hosting and infrastructure. The domain management system integrated with GoDaddy and Namecheap APIs for automated domain purchasing and configuration.

Lucky Dog Guitars Social Media App

Lucky Dog Guitars is a social media marketing app designed specifically for guitar players and musicians, providing a unique platform to stay updated on the latest news and new builds. By leveraging the power of social media, Lucky Dog Guitars offers an innovative way to connect with fellow music enthusiasts and get exclusive access to public sale notifications, ensuring you're always ahead of the curve.

App Store

Category

Cross-Platform Mobile Application

Client

Lucky Dog Guitars

Released

December 2024

Developer

Kevin Craig

Platforms

iOS, iPadOS, macOS

Framework

Flutter/Dart

Project Description

The goal behind this project was to create a social media app that would cater to the unique needs of guitar players and musicians, providing them with a platform to connect with other like-minded individuals and stay updated on the latest news and new builds. By leveraging the power of social media, Lucky Dog Guitars offers an innovative way to connect with fellow guitar enthusiasts and get exclusive access to public sale notifications.

Lucky Dog Guitars is a Custom Guitar Builder in the Cleveland, TN area. Starting in 2018 from the top of the washers and dryer in their laundry room, they have grown to a full shop with a team of three world-class builders. They build unique handcrafted guitars one at a time in the foothills of eastern Tennessee, using only the highest quality materials, custom machined hardware, and focus to detail.

Key features of the application include:

Real-time notifications about guitar availability
Photo gallery of custom builds with detailed specifications
Community forum for guitar enthusiasts
Seamless integration with the company's e-commerce system
Push notifications for sales and special events
Customizable user profiles

Technical Implementation

The app was built using Flutter, allowing for a single codebase to deploy across iOS, iPadOS, and macOS. This cross-platform approach significantly reduced development time while maintaining native-like performance and appearance on all devices.

Firebase was used for the backend infrastructure, providing authentication, real-time database functionality, cloud messaging for push notifications, and analytics. This serverless approach allowed for rapid development and deployment while ensuring scalability as the user base grows.

Results & Impact

The Lucky Dog Guitars app has successfully connected guitar enthusiasts with the brand, increased engagement, and streamlined the sales process. Users receive immediate notifications when new guitars become available, resulting in faster sales and improved customer satisfaction.

The community features have fostered a strong sense of connection among Lucky Dog guitar owners and enthusiasts, creating a vibrant ecosystem around the brand that extends beyond simply buying and selling instruments.

Spiffy – Premier Mobile Maintenance & Detailing

Led the full lifecycle development of Spiffy's customer-facing mobile application — a cross-platform app enabling on-demand car care bookings, real-time service tracking, and seamless payment processing for a rapidly growing SaaS business.

Category

Consumer Mobile Application

Client

Get Spiffy, LLC — Durham, NC

Timeframe

2016 – 2023

Role

Consumer Product & Engineering Manager

Technologies

Flutter/Dart, Ruby on Rails, Appcelerator Titanium, Xamarin

Project Description

Managed the product roadmap and engineering team responsible for Spiffy's consumer application from its initial design through multiple major platform overhauls. The app evolved from Appcelerator Titanium to Microsoft Xamarin and ultimately to Google Flutter, with each migration improving performance, maintainability, and developer velocity.

Key Achievements

Built ground-up consumer booking experience integrated with Ruby on Rails backend
Led three major platform migrations, each improving performance and UX
Drove significant revenue growth through strategic SaaS feature development
Managed cross-functional engineering team and product roadmap over 7 years
Contributed to multiple patents related to tire tread measurement technology

Technical Details

The application interfaced with a Ruby on Rails backend to deliver real-time service tracking, scheduling, and payment processing. The final Flutter implementation provided a single codebase targeting both iOS and Android with native-level performance.

ACC QB Challenge

An interactive mobile game built as a fan engagement and marketing tool for Raycom Media and the Atlantic Coast Conference during college football season. Players competed in a quarterback challenge to win prizes and drive sustained brand engagement throughout the season.

Category

Mobile Game / Marketing Tool

Client

Raycom Media / Atlantic Coast Conference

Role

Developer / Partner — Re:Creative Studios

Platforms

iOS & Android

Technologies

Unity, C#

Project Description

Designed and developed a branded mobile game for the ACC's college football season, giving fans a fun, competitive experience tied directly to live games and conference events. The game was built in Unity with C# for cross-platform deployment on iOS and Android.

ACC 3PT Challenge

An interactive mobile game developed as a fan engagement and marketing tool for Raycom Media and the Atlantic Coast Conference during college basketball season. Players competed in a three-point shooting challenge, driving brand engagement throughout the season.

Category

Mobile Game / Marketing Tool

Client

Raycom Media / Atlantic Coast Conference

Role

Developer / Partner — Re:Creative Studios

Platforms

iOS & Android

Technologies

Unity, C#

Project Description

Companion game to the ACC QB Challenge, built for the basketball season. Fans competed in a three-point shooting challenge with real-time leaderboards and prize opportunities. Built in Unity with C# for cross-platform deployment on iOS and Android.

Michelin Aviation Tire Guide

An offline-first reference application for Michelin Aircraft Tires, designed to give pilots and aircraft mechanics access to comprehensive tire specification guides, safety data, and maintenance information — without requiring an active internet connection.

Category

Enterprise Reference Application

Client

Michelin Aircraft Tires

Role

Developer / Partner — Re:Creative Studios

Platforms

iOS & Android

Project Description

Michelin needed a way to put their complete aircraft tire specification guides directly in the hands of pilots and mechanics — accessible even in hangars and remote airfields without connectivity. The app packaged multiple tire guide PDFs and structured data into a searchable, offline-capable mobile reference tool.

My Experience

April 2025 – Present

Senior Software Engineer & Technical Lead

Kelly Services

Technical lead, architect, and DevOps engineer across two high-impact enterprise platforms on the Enterprise Information Services team. Leading engineering on Project Spark — a next-generation client-facing requisition platform — and evolving OneTalent, Kelly's high-scale job search product targeting 50,000+ daily active users.

Key Achievements:

AI-Driven Development & Tooling
- Designed multi-repo orchestration system using Claude Code, enabling frontend/backend context handoff across team boundaries
- Spearheaded AI-powered automated code review system integrated with Azure DevOps
- Integrated Claude Code with Figma MCP server for AI-assisted UI code generation from designs
- Championed a "small team, big output" model enabling lean team output at architect-level velocity
Platform Architecture — Project Spark & OneTalent
- Architecting Project Spark: full-stack requisition platform (Next.js, NestJS, PostgreSQL/Prisma) automating the full hiring lifecycle
- Evolved OneTalent with Azure Entra External ID auth, Redis caching, HubSpot CRM integration, and GrowthBook feature flags
- Stood up Terraform-managed Azure infrastructure across dev/sqa/prod with automated CI/CD via Azure DevOps

Technical Environment: Next.js, NestJS, TypeScript, PostgreSQL, Prisma, Redis, Azure (AKS, App Services, Entra ID, DevOps), Terraform, GitHub Actions, HubSpot, Bullhorn ATS, GrowthBook, Datadog, Sentry

September 2024 – March 2025

Staff Software Engineer

Ingenious Solutions Group

Key Achievements:

AI-Powered Website Generation (Project Initiated)
- Began development on a system to create websites from guided user prompts
- Designed architecture for content generation capabilities and integration with image providers (ShutterStock)
- Created initial prototype demonstrating concept feasibility
Domain Management System
- Built a comprehensive domain management solution using GoDaddy and Namecheap APIs
- Leveraged GoDaddy's Suggest endpoint to recommend alternative domain names when first choice was unavailable
- Automated domain purchasing, A record configuration and server routing
Cloud Migration & Infrastructure
- Created a Node.js application to migrate WebFlow archives to AWS S3
- Configured and managed CloudFront, Certificate Manager, and Route53 for 115+ domains
- Streamlined deployment process reducing migration time by 85%
Content Generation Platform
- Collaborated with engineering team to develop news content generation system
- Utilized gnews API and ChatGPT to automatically summarize articles to optimal reading times
- Implemented context-aware image generation with attribution links to original sources
Marketing Platform Core Features
- Architected campaign orchestration tools with real-time analytics dashboard
- Developed comprehensive contact database management system
- Built scalable architecture supporting enterprise-level performance requirements

Technical Environment: React, Next.js, Astro, Node.js, AWS Lambda, EC2, Amplify, SES, SMS, CloudFront, CloudWatch, Certificate Manager, Route53, S3, Elastic Beanstalk, WebFlow, GoDaddy API, Namecheap API, ChatGPT API

March 2016 – August 2024

Consumer Product & Engineering Manager

Get Spiffy, LLC — Durham, NC

Led development of customer-facing mobile applications and integrated systems for on-demand car care services. Managed engineering team and product roadmap for continuous improvement and feature development.

2001 - 2016

IT Director

Richard Petty Driving Experience

Oversaw all technology operations and development for nationwide motorsports entertainment company. Designed and implemented custom booking systems, track management software, and customer experiences.

2012 – 2023

Founding Developer

Re:Creative Studio, LLC

Co-founded and operated a digital creative studio delivering branded mobile applications, interactive games, and web experiences for clients including Raycom Media, the Atlantic Coast Conference, and Michelin Aircraft Tires. Built projects in Unity, C#, and cross-platform mobile frameworks.

Network Engineer

Nortel Networks, Raleigh, NC

Designed, implemented, and maintained enterprise network infrastructure for one of the world's largest telecommunications equipment manufacturers. Supported large-scale network deployments and internal infrastructure operations across the Raleigh campus.

Systems Engineer

Business Communications, Greensboro/Raleigh, NC

Responsible for the design, installation, and support of telecommunications and business communications systems for commercial clients across the Greensboro and Raleigh markets.